Photograph of Marine Le Pen during the 2022 campaign
Marine Le Pen in 2022 — 41.5% in the runoff, her strongest national showing. Photograph by VOX España (public domain, via Wikimedia Commons).

The 2022 Campaign

Her strongest presidential campaign — a "purchasing power" strategy, a calmer image, 23.2% in round one and 41.5% against Macron in the runoff.

The strategy

Having resigned the RN presidency in September 2021 to campaign full time, Le Pen ran a deliberately low-key, “proximity” campaign: small-town meetings, market visits, and a program centered on purchasing power — cutting VAT on energy from 20% to 5.5%, exempting under-30s from income tax, and lowering the retirement age to 60 for those who started work early. The euro exit was gone from the program; “Frexit” had been abandoned after 2017. Her camp presented this as a matured, governing-ready platform; critics argued the substance on immigration and national preference had not changed. Éric Zemmour’s rival far-right candidacy (7.1%) briefly threatened her from the right, then collapsed.

The first round

On 10 April 2022 she won 23.2%, again second behind Emmanuel Macron (27.8%) — her best first-round score and, with Zemmour’s 7.1%, evidence that the far right as a bloc had grown substantially.

The debate and the runoff

The 20 April 2022 debate was widely judged calmer and more disciplined than 2017; commentators across the spectrum rated her performance improved, though Macron was generally seen as the winner on substance. On 24 April 2022 she conceded with 41.5% to Macron’s 58.5% — the highest score ever achieved by her party in a presidential election, and a result that confirmed the runoff ceiling had risen even as the “republican front” weakened.

The aftermath

Weeks later, the June 2022 legislative elections gave the RN 89 deputies — the largest opposition group in the National Assembly — and Le Pen chose to lead the parliamentary group rather than retake the party presidency. Jordan Bardella was elected RN president in November 2022. The 2022 campaign is widely treated as the moment the RN completed its transformation from protest party to governing contender.

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