Influencer IvyConfidence coaching in selfie mode

Glossary

The words, minus the jargon. Every term a confident creator should actually understand.

Algorithm

The recommendation system that decides what each viewer sees. Optimizes for predicted watch time and satisfaction; not a person, not a conspiracy. See How Algorithms Work.

Authenticity

Presenting honestly — never claiming feelings, results, or opinions you don’t have. Not the same as sharing everything. See Selfie-Mode Presence.

Batching

Filming or editing multiple pieces of content in one session to cut per-video setup overhead. See The Content Calendar.

Brand deal (sponsorship)

A paid arrangement where a creator features a product. Requires written terms and clear disclosure. See Brand Deals, Honestly.

Burnout

Exhaustion from unsustainable creating — especially performing energy you don’t have for metrics that don’t love you back. See Comparison & Burnout.

Call to action (CTA)

The thing you ask the viewer to do: comment, follow, click. Honest CTAs ask for real engagement; manipulative ones manufacture it.

Clickbait

A hook that promises what the content doesn’t deliver. Breaks the viewer contract; trains audiences not to trust you. See Captions & Hooks.

Content pillar

One of the 2–4 recurring topics a creator rotates between, keeping content focused and plannable. See The Content Calendar.

Creator economy

The system where individuals earn from content and audience: ads, sponsorships, subscriptions, products, affiliates. See The Creator Economy.

Disclosure

Stating a paid or gifted relationship clearly in the content itself. Legally required in most countries; trust-required everywhere. See Brand Deals, Honestly.

Engagement bait

Tactics that coerce interaction (“comment YES or else”). Platforms demote it; audiences resent it. Not taught here.

Evergreen content

Content that stays relevant for months or years (tutorials, explainers) — the opposite of trend-chasing. Compounds over time.

Hook

The opening seconds/lines that earn continued attention. A good hook is a kept promise. See Captions & Hooks.

Monetization

Turning attention into income via any revenue stream. Honest monetization never fakes the numbers behind it. See Money, Honestly.

Niche

The specific audience + topic a creator serves. Clarity of niche helps both algorithms and humans find you.

Parasocial relationship

A one-sided sense of intimacy a viewer feels toward a creator. Normal at low levels; requires boundary management as you grow. See Boundaries & Safety.

Retention

The percentage of a video viewers actually watch. The heavyweight signal in most recommendation systems. See How Algorithms Work.

Ring light

A circular LED light placed around/behind the camera for soft, even facial lighting. The visual signature of selfie-mode creating.

Self-efficacy

Psychology’s term for belief in your ability to handle things — the technical name for what Ivy calls confidence. Built through mastery experiences (reps).

Shadowban (myth)

The folk theory that platforms secretly suppress accounts. Usually misdiagnosed underperformance; real suppression follows policy violations. See How Algorithms Work.

Short-form video

Vertical video under ~3 minutes (TikTok, Reels, Shorts). Fast growth, fast decay. See Platforms, Explained.

Survivorship bias

The error of learning from winners only — the visible successes — while the far more numerous failures stay invisible. The reason income screenshots mislead. See Money, Honestly.

Watch time

Total minutes viewers spend on content. The core currency platforms optimize for.

Source notes